We tend to think of our favorite music as unchanging, but streaming's rise to become our dominant form of consumption could begin to erode that norm.
Why it matters: Music's move to the cloud means that changes — sparked by creative, legal or other issues — can now easily be pushed out around the globe in a matter of seconds in a way that was impossible when the industry relied on CDs and vinyl records.
Driving the news: Kanye West released his latest album "Jesus Is King" on Friday after a a series of lengthy delays — down to the very last minute — to tweak its tracks and mixes before it rolled out to streaming services.
- Despite West's self-imposed midnight deadline, the album was finally finished at 4 a.m. ET so it could make its way online by noon, per West's associate Consequence.
- These changes occurred despite the fact that West has released an IMAX movie based on the album and held listening parties in New York, D.C. and Los Angeles over the last month for thousands of people.
The state of play: This isn't the first time that West has felt zero-hour pressure over his art. He's gone so far as to edit his work significantly after it has already been released, calling his 2016 album "The Life of Pablo" a "living breathing changing creative expression."
- Many of West's changes were purely creative, but vary in scope. Some of the tracks on "Pablo" only saw minor changes — like added background vocals — while others were granted entirely revamped production and new lyrics. (XXL has a full list.)
- But some of his changes have occurred as a result of legal threats, like an unlicensed sample that was removed from his 2018 album "ye" five months after its release. Of course, that album also received a "cleaned up" mix, according to its engineer.
The big picture: While West is certainly the biggest offender when it comes to editing his music after the fact, Taylor Swift also got into the game this year. Her comeback single "ME!" featured a spoken line ("Hey kids, spelling is fun!") that was widely mocked online — and it mysteriously disappeared from the track's album version.
- Creators tinkering with their art post-release isn't an issue relegated solely to the world of music. Fans of "Star Wars" have been clamoring for decades to see the original film's 1977 theatrical cut, despite George Lucas' belief that his 1997 "Special Edition" — with altered scenes and added CGI — is the canonical version.
The bottom line: The ability to instantaneously edit music after its release could be used in ways we can't expect in the future — perhaps by scrubbing a controversial lyric or deleting an estranged band member's contributions.
- Because the original versions are wiped away from streaming services, an acceleration of this trend could force a reckoning with fans — who may either come to demand perfection or simply want the music they know and love back.
Go deeper: Kanye West's plan to solve the affordable housing problem
https://www.axios.com/kanye-west-jesus-is-king-streaming-services-music-2ca2424d-cdc7-4377-940e-0ccd81c504c8.html
2019-10-26 10:00:00Z
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